Professional Focus
I currently work for a consulting firm which specializes in online marketing strategies. On a daily basis, I am likely working on a combination of the following:
- Researching keywords and writing ad copy for pay per click campaigns.
- Bid optimization of pay per click campaigns.
- Creating and implementing social media strategies for clients.
- Analyzing data for weekly, monthly, and/or quarterly reports to clients.
- Reading blogs on marketing and public relations.
- Listening to podcasts and webinars to stay abreast of search engine marketing news and internet buzz/trends.
- Signing up to "invite only" websites and evaluating Web 2.0 startups.